Associate Director of Advancement Marketing and Communications
Colby College
Waterville, ME
Full-time
Advertising / Marketing / Public Relations
Posted on April 24, 2024
Job Description
Department:
Advancement Communications
Pay Rate Type:
Salary
Employee Type:
Job Summary:
Colby is seeking an assistant/associate director of advancement marketing and communications to join Colby's Advancement Marketing and Communications team. Reporting to the director of advancement marketing and communications, the assistant/associate director will help drive forward communications efforts in the context of an ambitious $1B campaign by implementing a wide range of print and digital marketing efforts.
The assistant/associate director will have the ability to craft compelling, innovative content and support the implementation of multi-channel marketing plans that drive results in a frequently changing environment. The successful candidate will have a facility with digital marking tools, particularly email marketing, and an eye on evolving technologies and disruptive trends.
This is an exciting and defining moment in Colby's history, and the position offers a unique opportunity to be part of a transformational campaign. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Reporting to the director of advancement marketing and communications, the assistant/associate director will also have direct contact with the assistant vice president of alumni and donor engagement and will regularly collaborate with team members across the Division of College Advancement, particularly members of the engagement and class philanthropy and engagement teams. This position will also interact with key donors, alumni, parents, faculty, staff, and students.
WORKING CONDITIONS/PHYSICAL REQUIREMENTS:
General open office and campus environment. Position involves sitting, although frequent movement is necessary. Computer usage involving repetitive hand/wrist motion is also necessary. Ability to move around campus and interact with faculty, staff, students, alumni, and external constituencies regularly is crucial.
TO APPLY:
Interested candidates should apply electronically by clicking the "Apply" button on the Colby Careers website.
A review of applications will begin immediately and will continue until the position is filled.
Colby is a private, coeducational liberal arts college that admits students and makes employment decisions on the basis of the individual's qualifications to contribute to Colby's educational objectives and institutional needs. Colby College does not discriminate in its educational programs or employment on the basis of race, color, gender, sexual orientation, gender identity, disability, religion, national origin, age, marital status, genetic information, or military or veteran's status. Colby is an equal opportunity employer and operates in accordance with federal and state laws regarding non-discrimination. Colby complies with Title IX, which prohibits discrimination on the basis of sex in an institution's education programs and activities. Questions regarding Title IX may be referred to Colby's Title IX coordinator or to the federal Office of Civil Rights. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.
For more information about the College, please visit our website: www.colby.edu
Department:
Advancement Communications
Pay Rate Type:
Salary
Employee Type:
Job Summary:
Colby is seeking an assistant/associate director of advancement marketing and communications to join Colby's Advancement Marketing and Communications team. Reporting to the director of advancement marketing and communications, the assistant/associate director will help drive forward communications efforts in the context of an ambitious $1B campaign by implementing a wide range of print and digital marketing efforts.
The assistant/associate director will have the ability to craft compelling, innovative content and support the implementation of multi-channel marketing plans that drive results in a frequently changing environment. The successful candidate will have a facility with digital marking tools, particularly email marketing, and an eye on evolving technologies and disruptive trends.
This is an exciting and defining moment in Colby's history, and the position offers a unique opportunity to be part of a transformational campaign. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
- Write and edit text for a variety of projects and audience cohorts that could include campaign initiative messaging and opportunities, student outcomes, donor features, alumni profiles, event marketing materials, print and email appeals, social media content, brochures, ads, and slide shows, for distribution through digital channels, in print, and in person
- Independently and proactively manage a variety of print and digital projects, including developing and updating schedules, coordinating with colleagues and partners who contribute to the project, and working with outside vendors to ensure on-time results that meet project goals
- Build, test, and send emails to support Advancement activities and programming such as appeals, event marketing, and announcements
- Use analytics to make data-driven decisions about content, platform, segments, and cadence
- Copyedit/proofread content crafted by others, including email text, event marketing materials, fundraising collateral, etc.
- Design basic graphic elements such as email headers, flyers, and signage using InDesign, PhotoShop, and/or tools such as Canva
- As requested, represent the Communications and Engagement department in meetings with internal and external fundraising clients, including staff, alumni, and students, as well as in meetings with members of the media
- Perform additional duties as assigned; duties, responsibilities, and activities may change at any time with or without notice
- Bachelor's degree or the equivalent in education and experience; coursework in marketing, strategic communications, journalism, or related field a plus
- Minimum of 1–3 years(assistant) or 3–5 years (associate) of experience in marketing, strategic communications, journalism, or a related field required
- Experience writing for multiple platforms including print, email, web, and social media; experience with email and print appeals and campaigns required
- Digital marketing experience required, including the use of web content management systems, email marketing tools, and social media tools
- Attention to detail and ability to handle multiple and varied tasks independently in a fast-paced, team oriented environment required
- Highly developed computer skills including experience with Microsoft Word, Excel, and PowerPoint, Google Suite, Canva and Adobe Photoshop and InDesign
- Experience with fundraising software such as GiveCampus and Raiser's Edge is a plus
- Appreciation of Colby's mission and the ability to effectively communicate it
- Excellent grammar, interpersonal, verbal, and written communication skills, and meticulous attention to detail
- Strong aptitude for collaborating and creating with others
- Must be able to work additional hours during busy periods, including evenings and weekends
- Ability to make an impact through work as a member of a team and diverse community
Reporting to the director of advancement marketing and communications, the assistant/associate director will also have direct contact with the assistant vice president of alumni and donor engagement and will regularly collaborate with team members across the Division of College Advancement, particularly members of the engagement and class philanthropy and engagement teams. This position will also interact with key donors, alumni, parents, faculty, staff, and students.
WORKING CONDITIONS/PHYSICAL REQUIREMENTS:
General open office and campus environment. Position involves sitting, although frequent movement is necessary. Computer usage involving repetitive hand/wrist motion is also necessary. Ability to move around campus and interact with faculty, staff, students, alumni, and external constituencies regularly is crucial.
TO APPLY:
Interested candidates should apply electronically by clicking the "Apply" button on the Colby Careers website.
A review of applications will begin immediately and will continue until the position is filled.
Colby is a private, coeducational liberal arts college that admits students and makes employment decisions on the basis of the individual's qualifications to contribute to Colby's educational objectives and institutional needs. Colby College does not discriminate in its educational programs or employment on the basis of race, color, gender, sexual orientation, gender identity, disability, religion, national origin, age, marital status, genetic information, or military or veteran's status. Colby is an equal opportunity employer and operates in accordance with federal and state laws regarding non-discrimination. Colby complies with Title IX, which prohibits discrimination on the basis of sex in an institution's education programs and activities. Questions regarding Title IX may be referred to Colby's Title IX coordinator or to the federal Office of Civil Rights. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.
For more information about the College, please visit our website: www.colby.edu
