Sales Engineer - Search & Shopping Specialist
Req #26334
LOCALiQ is hiring for a Sales Engineer for Search and Shopping.
At LOCALiQ we offer a total digital marketing system for local businesses, comprised of web presence solutions digital advertising solutions. Our mission is to help local businesses around the world get more customers. We believe in working hard to deliver results for our clients – and having fun while we build meaningful relationships with everyone around us. That is why we are one of the first digital marketing companies to achieve the Local Search Association (LSA) Certification and have been named a Facebook Marketing Partner, a select group of companies recognized for their ability to drive exceptional advertising and marketing results from Facebook.
A bit about us…
LOCALiQ is a refreshingly agile, vibrant, and fast-paced100% digital marketing company focused on small and medium sized business. We attract and bring together like-minded talented, passionate, and ambitious people who like to collaborate, have fun, and learn together. We keep it 'real' and will encourage you to think 'outside the box' and do what's right for our customers.
Helping local businesses grow through online marketing is our mission, and our people know they're here for a good cause, bringing this to life every day by providing exceptional solutions and services to partner with SMBs and national level clients. Our client first approach coupled with a genuine desire to understand our clients' needs, expectations, and goals is the driving force behind who we are, what we do, how and why we do it.
As a Sales Engineer – Search & Shopping Specialist you’ll be part of the Sales Enablement team crafting full-funnel marketing strategies for a wide variety of pre-sales opportunities with a focus in Search Advertising, Google Shopping and Performance Max.
The Sales Engineer – Search & Shopping Specialist takes the gathered information in combination with audience-based selling principles and applies it to recommendations for clients in the form of data, ad design, digital and creative solutions and sales presentations to grow and/or maintain existing revenue and drive measurable results.
Working together with our sales teams, the Sales Engineer – Search & Shopping Specialist builds integrated marketing client solutions proposals that drive best-in-class results while achieving annual segment, market share and incremental revenue growth targets. This role will work as a subject matter expert for paid search advertising and Google Performance Max, providing thought leadership and solution innovation to their sales partners and clients based on that knowledge.
This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.
Who We’re Looking for…
You should possess a high digital marketing acumen and be able to thrive in a matrix organization, balance competing priorities while maintaining a tight focus on achieving target objectives.
An analytical and creative thinker who
- knows how to craft digital marketing strategies to hit specific client KPIs and objectives
- has robust knowledge and experience in managing and/or creating search advertising campaigns (knowledge of Google Shopping / Performance Max is mandatory)
- is detailed-oriented, self-starter able to meet strict deadlines
- loves to spend the day creating marketing strategies for businesses of all sizes and industries
- gets excited about being part of a new, growing team where they can help shape their role and how this team will continue to partner with different sales teams to increase seller productivity and new client acquisition.
RESPONSIBILITIES
- Provide strategic comprehensive pre-sales support for multiple sales teams
- Provide post-sales support – executing strategy / building campaigns
- Collaborate with Account Executives and Digital Marketing Consultants to understand client business needs, utilize research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns
- Perform in-depth analysis of data to identify opportunities to increase market share and incorporate knowledge of client’s market and LocaliQ’s suite of products, especially paid search and Google Shopping / Performance Max.
- Partner closely with services teams to continually stay abreast of any changes being rolled out to our paid search product and Google Shopping product
- Consistently measure the effectiveness of paid search campaigns and recalibrate our approach to paid search strategy and set-up, as needed, to improve knowledge transfer, behavior change, and business results.
KEY COMPETENCIES
- Willingness to continuously learn, try new things and adapt to change
- Passionate solution-seeker
- Analytical and creative thinker
- Capable of interpreting data / paid search campaigns to make actionable recommendations to improve performance
- Ability to quickly master business processes, operations, and new web technology concepts.
- Highly proficient in digital media & digital marketing solutions and how advertisers can utilize digital marketing to drive results for their businesses
- Excellent time management skills and able to meet strict deadlines
REQUIREMENTS
- Bachelor's Degree in marketing, business or related field. Note: A comparable combination of education/experience and/or training will be considered equivalent.
- 5+ years of strategic marketing, media planning, digital marketing, market research and/or sales management experience. Strong focus in paid search advertising strategies and management as well as Google Shopping / Performance Max
- Google AdWords certified (preferred but not required)
- Thorough understanding of how paid search advertising works and how to structure paid search advertising campaigns to meet specific client objectives
- Excellent proficiency in Microsoft Office Suite especially in PowerPoint
- Strong sales fluency as well as an understanding of what drives sales organizations and how sales organizations are measured.
- Strategic capabilities, technical marketing, digital marketing, media planning & research skills, interpersonal collaboration skills, and solid sales management understanding.
- Organizational and project management skills.
- Solid background in market research and application.
- Considered a thought-leader in digital/social media marketing and stays current on digital marketing trends.
- Ability to pull and analyze research and develop effective marketing presentations with a meticulous attention to detail.
- Fully understands audience based selling principles including how to apply audience analysis and knowledge in conjunction with research data for creative execution and overall strategy.
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The annualized base salary for this role will range between $45,000 and $105,800. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
Other details
- Job Family Marketing Operations
- Job Function Marketing
- Pay Type Salary