Digital Sales Strategist
Lee Enterprises Inc
Bristol, VA
Full-time
Sales
Posted on May 22, 2023
BRISTOL HERALD COURIER IS SEEKING THE ROLE FOR A DIGITAL SALES STRATEGIST
JOB SUMMARY:
The digital specialist will work both
independently and alongside territory-based sales reps to grow digital revenue
with sales of our digital product suite. Products include Banner Advertising,
Targeted Display Advertising, E-mail Marketing, Daily Deals, SEM/SEO, Digital
Directories, Mobile Marketing and other Multi-Media Solutions.
ESSENTIAL JOB FUNCTIONS:
JOB SUMMARY:
The digital specialist will work both
independently and alongside territory-based sales reps to grow digital revenue
with sales of our digital product suite. Products include Banner Advertising,
Targeted Display Advertising, E-mail Marketing, Daily Deals, SEM/SEO, Digital
Directories, Mobile Marketing and other Multi-Media Solutions.
ESSENTIAL JOB FUNCTIONS:
- Prospecting and developing new business, maintaining and growing our current customer base and meeting and/or exceeding revenue goals on a monthly basis.
- Work independently and as part of a team, scout prospects from leads in other
publications and digital platforms and from active and/or inactive accounts. - Educate clients on our digital offerings and identify new opportunities for revenue
growth. - Aggressively research, develop, and cultivate leads using a variety of online and offline sources.
- Meet and strive to exceed team and individual monthly sales goals.
- Use consultative sales skills to assess merchant goals, propose a customized solution, and obtain commitment.
- Manage relationships with clients and construct proposals and contracts to develop and maintain a book of business.
- On-site, regular and reliable attendance is required.
- Safely drive to and from various locations.
MARGINAL JOB FUNCTIONS:
1. Assists in special projects as needed.
2. All other duties as assigned.
DIRECT REPORTS:None
NECESSARY KNOWLEDGE, SKILLS, AND ABILITIES:
- Knowledge of public relations,
broadcast journalism, corporate communications. - Knowledge of business etiquette and
business terms. - Ability to manage projects in order to
meet deadlines and ensure the highest quality is maintained. - Ability to effectively function as a
team player. - Ability to maintain confidentiality.
- Knowledge of business etiquette and
business terms. - Knowledge of advanced PC software
system operations, such as Photoshop, desk top publishing. - Skill on keyboard and operating a
personal computer software. - Skill in operating photography
equipment and other office machinery. - Skill in organizing information,
materials, and time. - Ability to use good situational
judgment in dealing with employees, customers or other business contacts. - Ability to read, comprehend, and
understand written and/or verbal instructions. - Ability to communicate verbally in a
professional manner with co-workers, shareholders, visitors, and executive
management. - Knowledge of communication theory and
practices - Skill in reading and interpreting
reports, general business periodicals, professional journals, technical procedures, and governmental regulations. - Knowledge of accounting principles and
terminology. - Knowledge of government regulations.
- Knowledge of PC spreadsheet software
and accounting system operations. - Knowledge of business functions and
processes. - Skill in math basics and accounting
procedures. - Ability to produce accurate work.
- Knowledge of accounting principles and
terminology, particularly accounts receivable. - Knowledge of product marketing
principles and practices. - Knowledge of product pricing and
purchasing principles and techniques. - Knowledge of computer systems.
- Skill in analyzing statistical trends,
pricing, and profitability. - Ability to resolve employee problems
and issues effectively. - Knowledge of product marketing
principles and practices. - Knowledge of product pricing and
purchasing principles and techniques. - Knowledge of computer systems.
- Skill in analyzing statistical trends,
pricing, and profitability. - Skill in algebraic equations.
- Skill on keyboard and operating a
computer terminal for mainframe and/or personal computer. - Ability to negotiate using win-win
tactics. - Ability to organize and prioritize
ideas, concepts, and information. - Ability to make decisions with good
judgment. - Ability to follow all Company policies
and procedures including but not limited to attendance standards. - Drivers license
EDUCATION AND EXPERIENCE:
- Minimum two (2) years of sales
experience is required with a focus on digital marketing solutions. - Ability to thrive in a fast-paced,
dynamic, high activity sales role.
- Must have ability to work as part of a
team in a fast paced environment with daily/weekly deadlines where
multi-tasking is critical.
- Demonstrates top-notch communication and presentation skills with the ability to creatively sell to all decision-making levels
- Superior organizational skills
- Strong knowledge of social media such as Facebook and Twitter
- Experience using MS Word, Power Point & Excel
- Bachelor's degree preferred